Wednesday, December 26, 2012

News Update: Joy Rocks the House at Annual 'Rock the Schools Concert'

On November 3rd, BTF Concerts hosted the 2nd annual Rock the Schools Concert at the Gramercy Theatre in New York City. With power outages in most of New York City as a result of Superstorm Sandy, Bethany Joy Lenz still flew out from Los Angeles knowing hundreds of eager fans waited to see her perform. And despite the destruction left in Sandy's wake, the concert went on without a hitch.

Joy performed a mixture of old and new tracks, including an impromptu duet with Brooklyn native, Michael Grubbs of the band Wakey!Wakey!. What made the concert that much more special, was the support in the crowd from former One Tree Hill costars James Lafferty and Robert Buckley. And if that weren't enough, concertgoers had the opportunity to purchase Joy's third studio album, Then Slowly Grows which has now become available for purchase online [CHECK IT OUT HERE].

BTF Concerts and Rock the Schools Founder, Alaina Bendi stated, “the generosity, understanding and patience from the artists, agents, managers and publicists that helped make this happen was just beyond heartwarming. The emails and tweets we got from excited fans saying that it was the greatest night of their lives to meet and/or see their favorite artist was completely overwhelming and worth all of the sweat and tears put into producing the event. I think that in this situation, it proves even more how much music can make an impact when an event like this can bring people together to support a cause that can positively affect the lives of others.”

Although I bought a VIP pass to see Joy perform, I wasn't able to attend the concert and report on it firsthand. Nevertheless, as a victim of Hurricane Sandy it was truly heartwarming to hear that BTF Concerts decided to donate a portion of the funds from the concert to the Hurricane Relief Fund.



The show was sponsored by Live Nation and Yelp! With partners, Vita Coco, Dream Water, Honest Tea and Baked by Melissa.

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